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Korean indie group The Rose have been making waves for close to a decade, starting out in Seoul and now having signed with a US label and playing the Coachella festival. They cite their musical message as healing, in part because music has healed them at various points in their lives, both individually and as a group, though they have faced a series of hardships, from the rigours of the K-pop industry to an exploitative label and a potentially explosive scandal.
Eugene Yi’s documentary is however more of a puff piece interested in how the band heroically overcame their struggles rather than the nature of the struggles themselves, despite a few talking heads outlining the oppressive and exploitative nature of the Korean music industry. According to them, what makes The Rose interesting is they all started out in K-pop training schools, but each found it wasn’t for them. As one of them points out, only 0.01% of applicants get to debut, and only 0.01% of the ones that do are successful. Sammy, a Korean-American musician who took part in a Korean TV talent competition, says that he developed body image problems because of the way the agency tried to control his appearance and eventually dropped out because he lost the joy of music in having to literally dance to their tune.
Others of the band members had similar experiences before coming together as a street band and eventually forming The Rose as four young guys with a dream. They got an apartment together and eked out a living while spending all their time practising and writing songs. But as so often in these stories, they were picked up by a label who only wanted Sammy. He convinced them to take the others too, but they also tried to control the direction of their music and rejected their choice of an intensely personal, self-written debut song, insisting they needed something poppier and more upbeat. The joke was on them, though, because the song took off on its own on YouTube and became a hit across Europe. The label sent them touring, but otherwise did little else and misled them about the financial situation to the point that they decided to sue.
Suing your label is pretty unheard of in Korea where going against your team is socially difficult, as is challenging flaws in the system rather than just trusting in it and going with the flow. Had they lost, it would have been the end of the band and they’d all be financially ruined for the rest of their lives. This was also the time that Covid hit, with two of the band members going into the military. Along with the psychological pressure of the label playing divide and conquer to set them at each other’s throats, the anxiety of the court case strained Jeff’s mental health to the point of hospitalisation. He wondered if he should give up music if this was what it was doing to him, but then rediscovered its healing qualities.
Having won their court case, the band reunited and signed with a label in the US only to be hit by another scandal once they started to make a name for themselves and Sammy’s former conviction for drug use after being caught with a small amount of marijuana was exposed in the papers. Any kind of involvement with drugs is a no-go in the Korean entertainment industry and can end careers or worse. Nevertheless, the band seem to have bounced back from it if even Sammy laments the guilt he feels for letting down his bandmates’ parents though he’d always been upfront with the guys that it might come out some day. Jeff too had remarked on the additional guilt he felt towards his parents for becoming ill, demonstrating that they’re all nice guys who care about their families and are serious about their healing message. Jeff is touched when members of the audience tell him their music helped them get through a loss or overcome their suicidal thoughts.
Nevertheless, the film does rather seem set up to emphasise those messages and make the guys look as good as possible in addition to painting them as an authentic artistic rebellion against the soullessness of K-pop with its manufactured stars who are kept on a tight leash and trained to within an inch of their lives so that almost nothing of their individual expression remains. A little more shade might have helped to offset the hagiographic tone, though it’s true enough the band has talent and they’ve worked incredibly to get to where they are overcoming a series and crises and hardships along the way.
The Rose: Come Back to Me screened as part of this year’s San Diego Asian Film Festival.
Trailer (English subtitles)
Windows on Worlds 