A Female Boss (女社長 / 여사장, Han Hyung-mo, 1959)

Female Boss posterRomantic comedies, most essentially, are made to reflect the anxieties of their times. They are not, and never have been, at the forefront of progressive thought and are, generally speaking, intended to reinforce typical notions of social conservatism. Even so, the messages of Han Hyung-mo’s A Female Boss (女社長 / 여사장, Yeosajang) are extremely jarring for the modern viewer though they proved popular enough at the time and most audiences were apparently able to find something funny in the crushing victory of the patriarchy.

Joanna (Jo Mi-ryeong) is the editor of a magazine entitled “The Modern Woman” and apparently successful enough to live a life of selfish entitlement. She has a message board above her desk which reads “women are superior to men” and most of her senior employees are also female. However, she is also extremely jaded when it comes to love and has instituted an office wide ban on romance. Despite her previous successes, Joanna’s magazine has hit a rough patch and has been on hiatus for the last three editions. Urged on by a relative, she’s currently engaged in a form of long form flirting with the easily flattered “Golf Pants”, or Mr. Oh (Joo Sun-tae) to call him by his more dignified name, whom she intends to manipulate into propping up The Modern Woman.

Meanwhile, selfishly hogging a public telephone brings her into contact with Yong-ho (Lee Su-ryeon) who angrily kicks her little dog Mario in an effort to get her to hang up. What Yong-ho doesn’t know is that the job interview he wanted to chase a recommendation for is with Joanna’s company. Joanna, infuriated by Yong-ho’s manly insolence, decides to give him the job but only so that she can make his life a misery as a form of revenge. However, despite her “feminist” leanings, Joanna falls for Yong-ho’s brash masculinity and begins a campaign of sexual harassment that threatens to implode both her personal and professional lives.

“Joanna” has obviously taken a Western name and the title of her magazine, “The Modern Woman” is also a clue as to her “progressive” attitude towards women’s liberation. Within the context of the film, these are not “good” things to pursue or “right” opinions to hold. Joanna’s women first policy is largely held up for ridicule – not only is her magazine in trouble, but her employees are portrayed as harridans who only exist to belittle and undermine their male colleagues whose jobs they have, by implication, usurped. Joanna is not married and has no interest in men until she meets Yong-ho and is overcome by his masculine confidence and conservative attitude towards the separation of the sexes, effectively inhabiting the role of the sleazy CEO salivating over the new girl only this time it’s a new boy whose “gentlemanly” resistance to Joanna’s atypically assertive romantic pursuit only makes her want him more while also upholding his moral rectitude.

Yong-ho’s original problem with Joanna also stems from her sense of entitlement – something he is personally offended by, not just by her lack of feminine deference but in her callous flaunting of her economic superiority. Making use of the public phone to conduct her business, Joanna feeds luxury cakes to her little dog, Mario. Given than many of the other people in the queue can barely afford rice to feed their families let alone luxury foreign pastries, idly feeding one to a pet dog right in front of them is an extremely insensitive act though it’s hardly poor Mario’s fault and Yong-ho’s kick is firmly aimed at Joanna. Confronting him later, Yong-ho sees nothing wrong in his violence towards an innocent dog but even more worryingly Joanna starts to complain about damage to her “property” rather than a genuine worry that Yong-ho had caused physical pain to a creature she “loved”.

What Female Boss sets out to do is to paint the very idea of a female business leader as a ridiculous nonsense, an unwelcome subversion of the proper order which must be rectified before the whole thing comes crashing down. This does perhaps reflect a male anxiety of the growing agency of women in the post-war world where they are no longer resigned to being shuffled into arranged marriages and thence into motherhood with no other possibilities or paths to fulfilment. Worried that women won’t go back in their boxes again, men reassert their masculinity to put them back in their place. Thus, at the end of Female Boss, Joanna is made to realise the “error” of her ways by ceding her business interests to Yong-ho (by her own volition) who becomes the magazine’s editor while she, now his wife, stays home to cook fish and knit baby clothes. The other senior women are demoted and the older man they’d constantly found fault with put in their place, intent on revenge. Yong-ho does, however, promote another woman he’d become friends with to a more senior position, a woman with a young child no less, proving that perhaps it’s not all about gender, but also makes sure to take down Joanna’s sign and replace it with one which reads “men are superior to women” which is quite something to see above the editor’s desk at a magazine still calling itself The Modern Woman.

That is not to say Han doesn’t also stick the boot in to hollow masculinity as seen in the dismal collection of men who turn up to interview for Yong-ho’s position. Running from the independently wealthy who apparently just want to meet women, to scary looking silent types, and in a notably subversive touch an ultra nationalist just demobbed from the army who breaks into an impassioned patriotic rant about how everyone should be bravely dying for the nation, these are a sorry collection of modern Korean men whom, Han seems to imply, have been emasculated by female empowerment. Poor Mr. Kim, a middle-aged man with 12 children, is apparently so incompetent at his job as to be constantly threatened with termination, only to regain his “rightful” place under the new Yong-ho regime, suddenly standing a little taller now all those “nasty women” have been robbed of their power to “oppress” him.

Unlike many other romantic comedies of the time, Female Boss’ humour is subtler and meaner, had entirely at the expense of its “ridiculous” heroine. Han does however make sure to add in a fair few club scenes and musical numbers to lighten the mood while Joanna makes her way through predatory, unwomanly, unkorean, modern girl to hanbok wearing housewife all in a few easy steps. Female Boss is distinctly unfunny to anyone born into a society where the idea of sexual equality, if not the reality, is at least regarded as an ideal but it does perhaps betray the anxieties of a society still in flux, afraid of both the future and the past.


A Female Boss is the third of three films included in the Korean Film Archive’s Romantic Comedy Collection of the 1950s box set. It is also available to stream online from the Korean Film Archive‘s YouTube Channel.

Horse-Year Bride (말띠新婦 / 말띠신부, Kim Ki-duk, 1966)

In the relatively conservative Korean society of 1966 it’s surprising that film like the Horse-Year Bride (말띠新婦 / 말띠신부, Maltti Sinbu) could have been made at all. On the one hand it embraces and subverts common notions of gender by positioning its “horse year women” as somehow deviant from the norm, difficult to deal with and undesirable, but also places them centerstage as individuals making independent choices in their own lives rather than simply trailing along behind their men. Technically the second in a trilogy of films, the first and last being directed by Lee Hyung-pyo, Kim Ki-duk’s Horse Year Bride is a raucous sex comedy, tame by modern standards but transgressive by those of the time. Adopting a mild, if ironic, issue movie stance, Kim also satirises social attitudes to “horse year women” and councils against a trend of aborting babies set to be born in the year of the horse lest they be female and turn into vicious harridans.

The film opens with a wedding in which middle-aged (presumably 35 or 36 year old) Bok-soon (Hwang Jung-seun) marries the extremely miserable looking professor Seok-du (Park Am). The wedding photographer who later turns out to be a horse woman herself and a private eye is surprised to notice that Bok-soon has horse’s hoofs rather than fancy shoes under her wedding dress. A fortune teller (Kim Hee-kap) then introduces us to his matchmaking service and claims the wedding we have just witnessed is a result of his best ever match before introducing us to two more couples – Soo-in (Nam Mi-ri) whose husband Sang-won (Yoon Il-bong) has gone full on domestic to look after her while she’s pregnant, while Mi-hae (Um Aing-ran), also pregnant, fends off the sexual advances of her frustrated husband Keun-ho (Shin Seong-il). The two as yet unmarried horses include the aforementioned private detective, Young-hee (Bang Seong-ja), and a dancer, Suk-ja (Choi Ji-hee), who is engaged but not above making use of her sex appeal for material gain.

Bok-soon, one horse cycle ahead of Soo-in and Mi-hae, laments her long period of matronly virginity and is keen to make up for lost time. Seok-du, however, is not exactly a love machine and is completely worn out by his wife’s appetites, even going so far as to return to the fortune teller and complain that his excellent matchmaking has turned him into an exhausted sex slave. The matchmaker suddenly grabs a picture of Napoleon and has a novel explanation for where the famous general’s hand might be. Anyway, his advice is to practice yoga to increase stamina and keep Bok-soon happy.

Meanwhile, Soo-in and Mi-hae have both lied to their husbands about being pregnant in order to avoid sex so that they don’t conceive a daughter that, like them, will be born in the year of the horse. This particular “White Horse” year is thought to be especially inauspicious and daughters born as White Horses will apparently be total nightmares and have terrible lives. The two relationships send up various culturally accepted norms of martial gender roles as the women both manipulate their husbands to get their own way. Soo-in’s Sang-won is so solicitous about the pregnancy that he’s put Soo-in on virtual bed rest and blossomed into a mother hen clucking around doing the housework but making a total mess of it (because, after all he’s a man, and men aren’t “built” for this sort of thing). Mi-hae’s problem is the opposite in that Keun-ho’s sexual needs are a constant source of frustration to him in which he resorts to pounding a giant mortar in an unsubtle attempt to relieve his pent-up energy. Bok-soon too is subtly manipulating Seok-du by feeding him an “aphrodisiac” and secretly practicing yoga herself to get the most out of her married life.

Unmarried Suk-ja attempts to manipulate men by promising more than she means to give but finds herself in hot water with a grumpy salaryman (Joo Sun-tae) who seems determined to take what he thinks he’s owed. Suk-ja later pays heavily for her rejection but the other women rally to her side to take revenge on the lecherous businessman whom they regard as “human scum” and intend to “re-educate” to treat women better. The vengeful band of women taking revenge on the male sex with each of its various double standards and chauvinistic assumptions derives part of its humour from the relative lack of power available to them but does manage to make a sensible point about the sexist world they inhabit.

Eventually, when the women have given up their power and allowed themselves to become pregnant by their men, even the doctor at the hospital assumes they will want abortions to avoid the threat of White Horse daughters. By this point the women have also resolved that there’s nothing wrong being Horse Women or even White Horse Women, with women excising power (even if in necessarily feminine ways), or with enjoying full relationships with their husbands, but they’re still bound by otherwise typical ideas of female gender roles in the importance of maternity and dream their daughters will be Miss Koreas rather than great scholars or forces for good in the world. The doctor raises an interesting point when he suggests the fear of White Horse Women is an unwelcome foreign import from Japan which both paints it as another symptom of colonial corruption and ignores the fact that the reasons for the ongoing stigma are part of the essential social fabric of Korea. He does, however, find some darkly comic reasons against abortion in citing the economic effects of empty schools and lonely classrooms while also suggesting the women’s daughters may have an easier ride thanks to the lack of competition.

In contrast to his previous films, Kim adopts a youthful, pop-culture infused approach which makes frequent use of domestic and foreign pop music with a lengthy animated title sequence plus extended scenes of music and dance often unconnected to the main drama. Extremely frank in its treatment of modern sexual relations, Horse-Year Bride is an unlikely ‘60s Korean sex comedy filled with silly gags and slapstick humour but proves an extremely effective satire of the complicated social mores of ‘60s Korea.


Available on DVD as part of the Korean Film Archive’s Kim Ki-duk box set. Also available to stream online for free via the Korean Film Archive’s YouTube Channel.