Like him or loathe him, Haruki Kadokawa was the dominant force in commercial Japanese cinema from the mid-70s to the end of the Bubble era. Thanks to his circular marketing approach which involved producing movie adaptations of books his company published starring idols he had under contract at his movie studio and releasing the theme songs they often sang to accompany them on his record label, Kadokawa had a virtual stranglehold on ‘80s pop culture. All that came to an end, however, in 1993 when he was arrested for cocaine use/smuggling and accused of embezzling money to pay for his habit, eventually winding up with a four-year jail sentence. Despite all of that, Rex: Dinosaur Story (REX 恐竜物語, Rex: Kyoryu Monogatari) was until the release of Lord of the Rings in 2002 the highest grossing movie distributed by veteran studio Shochiku and was due to extend its 10-week run but was ultimately pulled early because of the “moral embarrassment” surrounding its director’s arrest.
That moral panic might be all the more acute because as the title and poster might imply, Rex: Dinosaur Story is a tentpole family film released, despite its Christmas setting, at the height of the summer season and in the wake of Jurassic Park with an obvious eye on merchandising (much of which actually appears in the movie). The slightly ridiculous story revolves around 10-year-old Chie (Yumi Adachi) whose parents have recently split up with her mother Naomi (Shinobu Otake), a professor of veterinary medicine, heading to New York for an exciting work opportunity while she’s stayed behind with her nerdy father Akira (Tsunehiko Watase), a researcher of Japan’s Jomon period, and moved in with her maternal grandmother (Mitsuko Kusabue) at a Hokkaido ranch. Little Chie is it seems finding it hard to adjust and has become very withdrawn, refusing to answer when expected to introduce herself at her new school. Mostly she spends her time alone on the farm hanging out with the family dog and riding a horse while drawing pictures of her longed-for mother in a stylish Edwardian outfit with the farmhouse in the background.
Meanwhile, Akira has made a discovery. A Jomon statue appearing to feature a boy riding on the back of a dinosaur along with a collection of shards he thinks are from a dinosaur egg have convinced him that dinosaurs may have survived in Japan until the Jomon period and perhaps may survive still. Intrigued by a message on a stele that advises one should not advance any further because a giant god is living further up the mountain, Akira takes his daughter and a handful of researchers to meet an Ainu priest (Fujio Tokita) who eventually leads them to a grotto where they find a giant dinosaur egg, narrowly escaping with it after having angered the gods. Akira and the researchers eventually hatch the egg, giving birth to Rex and allowing Chie to become his “mother”.
The egg’s discovery eventually hastens Naomi’s return, but she virtually ignores her daughter greeting her with nothing more than a curt hello while making it plain she’s only here to work on the historically significant discovery not patch up her family. Chie’s relationship with Rex is, in many ways, a way of bonding with her aloof mother who, it has to be said, comes in for a lot of slightly misogynistic criticism as a woman who “abandoned” her daughter to chase career success. Nevertheless, through parenting Rex Chie comes to understand something of motherhood while recognising that she and Rex are essentially the same and that he is most likely lonely missing his dinosaur birth mother.
Meanwhile, she’s also acutely aware that not everyone has Rex’s best interests at heart. The birth of a cute baby dinosaur is obviously front page news with the consequence that Rex becomes the moment’s biggest celebrity trotted out for a host of TV commercials (featuring a cameo by Kirin Kiki) one of which has Chie and Rex perhaps insensitively sitting down to enjoy a wholesome family meal of Japanese curry. Aside from the irony, Chie’s attempt to suggest that they take break because Rex is after all a baby and he’s tired results in one of the other scientists, Morioka (Mitsuru Hirata), physically abusing him. Sidelined from the project, he enacts a dastardly plan to steal Rex for himself, turning up with four minions dressing like he’s just joined the Gestapo.
In typical kids movie fashion, Chie and Rex end up on the run through a weird Christmas wonderland in which religious ceremonies and Santa mingle freely, a choir full of children led by her schoolfriend Kenta (Yuta Yamazaki) eventually aiding their escape by throwing snowballs at the bad guys. Chie’s attempts at “disguise” may be laughably bad, but it seems so many people are indulging in Rex cosplay that it becomes possible to blend in even while travelling with a dinosaur companion wearing a Santa hat and sunglasses. Nevertheless, the lesson that Chie begins to learn is that sometimes mothers have to separate from their children but it doesn’t mean they love them any less or that it doesn’t make them sad. Incongruously relegating the “happy ending” to a post-credits sequence, Rex’s distinctly Mid-Western aesthetic with its Dorothy-esque Hokkaido ranch coupled with the fantastical Jomon-era/Ainu mythology lend it a rather strange flavour but it remains an oddly nostalgic experience even as it lifts gleefully from its Hollywood contemporaries.
Original trailer (no subtitles)