Mag Mag (禍禍女, Yuriyan Retriever, 2025)

The funny thing is, Mag Mag is only visible to the man she’s currently in love with, though what she seems to represent is the grudge of the unrequited lover whose gaze is never returned. The first release from K2 Pictures, a new production company launched in 2024 with the intention of shaking up the Japanese film industry by moving away from the production committee system, comedienne Yuriyan Retriever’s first feature sets out as if it’s asking why women become fixated on terrible men, only to eventually subvert its central premise with a series of unpredictable twists.

It’s true enough that (almost) all of Mag Mags targets deserve exactly what they get. The men are selfish and insensitive, bullying or abusive. Shunsuke (Fuku Suzuki), the first victim appears meticulously doing his hair in the bathroom mirror as if bearing out his vanity and self-obsession. Many of the men are popular and handsome, but the attention they get has only made them cruel and arrogant. Takuya (Junsei Motojima), the original victim said to have given birth to the curse of Mag Mag, is beloved of half the school but can’t resist punching down by making fun of a girl considered to be unattractive who had left him a love letter. Yurika Yoshida (Marina Mizushima), whose name is very similar to that of the director, is believed by some to have become Mag Mag after taking her own life and cursing Takuya in the process, but most of all represents the ugliness of the male gaze in being constantly berated for her appearance. The other kids tell her to lose weight and get plastic surgery, while Takuya takes her love letter as an insult to his status as king of the school. Mag Mag is described as being “freakishly tall” which also hints at ideas of monstrous femininity.

Perhaps this is one reason why Mag Mag rips out the eyes of her victims, though the point is that they were always pointed in the wrong direction anyway. Sanae is obsessed with an artist named Hiroshi (Oshiro Maeda), though he’s made a nude statue of another named Rumi apparently from his imagination and without her consent, which hints again at the self-involved nature of male desire. He does not appear to really notice Sanae (Sara Minami), though Rumi (Mai Fukagawa) may not be lying when she says he found her creepy. After Hiroshi’s death, Sanae begins investigating Mag Mag in attempt to unmask her and avenge Hiroshi, only to ultimately see herself in the vengeful spirt’s sinister cries of “I love you” which aren’t so different from those expressed for Hiroshi while essentially stalking him from her shrine lair. 

Nevertheless, this misdirected gaze is going in both directions as we, the viewers, too do not really see the person we should have been looking at all along. Deep-seated senses of inadequacy can provoke the jealously and resentment of unexpected and seriously inappropriate targets, and perhaps what we’re looking at here isn’t the societal urge to mock an “unattractive” woman who dares to ask for love, but rather the toxic rage of an invisible man who loathes those who seem to be unfairly popular with women despite being terrible human beings and unpleasant to be around. Perhaps in the end, it’s Sanae’s “delusional” fixation pitted against the passivity of a man who believes himself to be unattractive and in fact becomes so because of his intense self-loathing.

But then, there does appear to be a real ghost and unflinching embrace of the arcane with its Shinto priests, lines of prohibition, and apparently magic trees whose ability to end bad relationships is potentially more than just psychosomatic, or just little psycho. Yuriyan Retriever’s absurdist humour blends perfectly with the grimness of the Mag Mag curse and the world it seems to mirror. With an overt reference to Guard of the Underground, she celebrates and subverts J-horror tropes while skewering contemporary entertainment trends in her house share fantasia of hopeful youngsters that turns out to be a quasi-incestuous nest of betrayal and misplaced desire. Influencers too are a one-way relationship, and you only see what they you want you to. Mag Mag, however, just might let you go if only you’re brave enough to say you love her too rather than, like her unfortunate victims, spurning her affections and thereby invoking and ancient curse born of the suffering of an unreturned gaze.


Mag Mag screens in Chicago 10th April as part of the 20th edition of Asian Pop-Up Cinema.

Trailer (English subtitles)

Spaghetti Code Love (スパゲティコード・ラブ, Takeshi Maruyama, 2021)

“Tokyo is where everyone comes to make their dreams come true, right?” a naive young woman exclaims having just abandoned her life in the country to chase freedom and independence in the capital. “You’re wrong” her reluctant, infinitely jaded host tries to correct her, “Tokyo is where everyone gets killed by their dreams”.  Tokyo is indeed the place dreams come to die in the debut feature from music video director Takeshi Maruyama, Spaghetti Code Love (スパゲティコード・ラブ). As one dejected Tokyoite puts it in her slightly pretentious opening monologue, what they’re chasing isn’t love, or money, or success but “approval” wanting desperately to find acceptance but more often than not encountering only defeat and despair. 

At least, that’s according to intense artist Kurosu (Rikako Yagi) who has become moderately successful but remains somewhat insecure knowing that her success is partially built on that of her famous parents. She insists that there are two kinds of people in the world, those who meekly put up with a disappointing reality and those who defiantly “create their own world”. She of course claims to be the latter, a highly individualist artist who takes no shit from anyone but that doesn’t excuse her tendency to behave like a total diva in an effort to assert he superiority over others, humiliating aspiring photographer Tsubasa (Nino Furuhata) by likening his set up to an ad placed by a rural supermarket. 

Tsubasa meanwhile is himself conflicted having come to Tokyo to further his career as a photographer but desperate for work and afraid of selling out. He came because he thought it was better to regret the things you’ve done rather than those you haven’t and that he’d always wonder if he stayed at home, but now he’s wondering if it’s better not to try, that the possibility of what might have been is easier to bear than knowing you tried and didn’t work out. Painting a slightly rosier version of his Tokyo life on social media he offers a Twitter friend the opportunity to visit him in the capital out of politeness only for her turn up, insist on staying with him in his tiny apartment, and make him feel even worse with her childish idealism which has a kind of poignancy in its unrealistic hopefulness.  

Like Tsubasa, aspiring singer-songwriter Cocoro (Toko Miura) is beginning to wonder if her dreams are worth pursuing as she meditates on the success of prettier rivals in both her work and romantic lives, spotting ex Shingo (Hiroya Shimizu) with his new squeeze and irritated when he smirks at her from across the courtyard. A cold and aloof young man fond of giving overly scientific explanations for philosophical questions, Shingo has decided that unhappiness is the result of broken attachment and so he’s decided to have no attachments at all even going so far as to have no fixed address living by apartment hopping every 10 days. As he discovers to his cost, living life with no connections may be fine on the day to day but you’ll be in a fix if you wind up in trouble and have no one to ask for help. His new girlfriend Natsu (Saya Kagawa), by contrast, has the opposite problem working as a sex worker in part as a means of protecting herself from romantic heartbreak by avoiding emotional intimacy. While Cocoro wonders what her life would be if she were as pretty as Natsu, Natsu meditates on the pretty girl paradox admitting that some things come easy but others slip through her fingers. She claims to love lonely people because lonely people don’t up and leave without warning. 

But loneliness manifests in many forms such as that exhibited by Shizuku (Kaho Tsuchimura), a part-time waitress with extreme low self-esteem who’s staked her existence being on the perfect partner for her boyfriend while terrified he’ll leave her an anxiety later borne out by the fact he’s married to someone else and apparently only using her as a “fun” break from his presumably less patriarchal domestic life. And then there’s Uber Eats driver Amane (Kura Yuki) and his unwise attachment to a low level idol star who’s since retired. Obsessing over her rather banal favourite aphorism about whether a falling tree in the forest makes a sound if no one’s around to hear it he vows to forget her once he’s made 1000 deliveries but realises that a romantic attachment is hard to break even if it’s entirely one sided. 

On the flip side, broken hearts eventually bring two next-door neighbours together as they mutually abandon their unhealthy coping mechanisms of online psychics and compulsive peanut butter eating while bonding in a shared sense of romantic disappointment realising the terrible men who dumped them aren’t worth all this aggro. A pair of emo high school students suddenly realise growing old isn’t so bad after all, and a kid struggling with his life plan survey suddenly realises that “no plan” is also a plan before careering off on a borrowed skateboard. Tokyo can be cruel and unforgiving, but so can everywhere else. Shot with true visual flair, Maruyama’s ethereal, floating camera follows this interconnected yet isolated band of young people all over the city as they search for love, chase their dreams, and yearn for connection allowing them each at least if not fulfilment then possibility as they learn to accentuate the positive in a sometimes hostile environment.


Spaghetti Code Love streamed as part of this year’s Japan Cuts.