New Year comedies are usually about food and community, but for those lonely souls with no one to go home to, perhaps TV can fill the void. That’s certainly been the way for kindhearted TV variety show producer Yeh (Ou Han-Sheng). As a young boy he was often all alone at home and turned to TV for comfort, but with the industry as soulless as it is, is it still possible to lose yourself in the glow of the television screen?
In truth, Yeh’s programming has never been very successful which is perhaps why he finds himself unexpectedly promoted to director by his shady boss Lo (Lin Yu-Chih) who abruptly fires almost everybody else while suddenly insisting on round the clock programming. Unbeknownst to the crew, Lo has fallen foul of eccentric gangster David (Yen Cheng-kuo) who has showbiz ambitions and is determined to buy Crazy TV at a rock bottom price. Lo promoted Yeh in the hope that he’d fail so the ratings would crash and the station would go bust. Yeh’s programming, however, while not exactly a smash begins to find its audience largely through the zany schemes he comes up with to make the most of his budget like substituting repetitive ads for a “signal problem” warning, running cutesy phone-in kids TV, and a deliberately boring overnight program narrated by a guy in a sheep costume and featuring complicated maths problems and military history designed to send you straight to sleep.
Meanwhile, the backstage drama kicks off as Yeh begins to get closer to aspiring Malayasian actress Diva (Lin Min-Chen) while still nursing a broken heart over a failed relationship with a rising star who dumped him for her career. The main issue is, however, his obsession with television as a lifelong friend. As lonely child, TV was there for him, and it was still there for him as an ambitious adult, but somehow it’s lost its way and Yeh isn’t sure how to guide it home. Eventually he has to consider selling his house and earning his living as a noodle vendor while he waits for TV to rediscover its sense of self.
Filled with references to retro Taiwanese television and Western movies, It’s a Mad, Mad, Mad, Mad Show (瘋狂電視台瘋電影, Fēngkuáng Diànshì Tái Fēng Diànyǐng) wears its love of the medium on its sleeve but is clearly unafraid to stick the knife in as Crazy TV lives up to its name with a series of bizarre skits created to make up for the fact they have no actual reporters so cannot actually report the news. The only way back in for Yeh, his aspiring actor friend Abi (Liu Kuan-Ting), and Diva is to enter a competition where they have to go head to head with Mr. David reenacting The Godfather, a singer, a guy reading a book, and a pair of gamers. They choose the surreal with a high risk strategy inspired by the movie Money Monster which eventually goes in an unexpected direction.
A chance meeting with an old friend currently shooting an indie movie brings home to Yeh what exactly has been missing in his TV life – “value”, as in everyone has something valuable in their hearts that ought to be expressed but often isn’t in the increasingly commercialised TV industry. The veteran director deposed during Lo’s mass purge eventually says something similar, that the audience for their programming is mostly the elderly and children and that therefore they should accept a little more responsibility for the programmes that they air and do their best to send positive messages rather than focus on sensationalist stunts designed to win short-term ratings.
Yeh’s epiphany comes a little late, but eventually leads him to realise that if TV was a friend to him it can be a friend of everyone else and then they can all be mutual friends bonding in shared enjoyment even if they’re apart. In true New Year spirit, it really was all about community after all. Adapted from the stage play by variety TV legend Hsieh Nien Tsu, It’s a Mad, Mad, Mad, Mad Show is a warmhearted tribute to the healing power of silly TV, bringing tired people together through shared bemusement as they eagerly tune in to the next crazy onscreen antics as an antidote the increasingly surreal offscreen reality.
Original trailer (English/Traditional Chinese subtitles)