Supermarket Woman (スーパーの女, Juzo Itami, 1996)

By 1996 Japan had entered an extended period of economic stagnation which signalled the end of post-war aspiration but for many at least the false promises of the Bubble era proved hard to dispel. In what would be his penultimate film, Supermarket Woman (スーパーの女, Supa no Onna), Juzo Itami turns his attentions to the insular world of the nation’s family-held, independent supermarkets to ask a few questions about integrity in business which cut straight to the heart of what kind of society post-Bubble Japan intended to be given yet another opportunity to make itself anew. 

As the opening text crawl explains, this is a story not about giant supermarket chains but your friendly indie local. “Honest Mart” is a family-owned, mid-range supermarket in a declining industrial area nominally run by absentee CEO Goro (Masahiko Tsugawa) who was bequeathed the place by his father but is a melancholy drunkard delegating responsibility to his manager. The store has a huge problem in that a rival has recently re-opened under the new name “Discount Demon” and seems primed to steal all their business. On a stakeout of the new place, Goro runs into a childhood friend, Hanako (Nobuko Miyamoto), who is now a widow returning to the area. With her lifelong experience as a veteran housewife, Hanako knows a few things about supermarkets and she’s not very impressed with Discount Demon, doing a few quick calculations to realise the supposed discounts aren’t as enticing as they seem while common gimmicks like the all pervasive red glow that makes their meat look fresher than it really is only irritate her. Goro asks her for a “professional” opinion on Honest Mart without telling her who he is, only to discover she’s even less impressed with them, certain that his place is on the way out thanks to its dated decor, uninviting atmosphere, and low quality produce. 

The irony is Honest Mart is not much better than Discount Demon, both stores are subject to the same industry standards in which a certain degree of obfuscation is permissible. “In business honesty doesn’t pay” Hanako is told by the onsite butcher after she questions his tendency to mix meats to pass them off as more expensive cuts, while she later discovers that the store engages in the practice of repackaging unsold meat and fish with new expiration dates and is not very particular about its suppliers when it comes to buying in ready-made products. Brought on board to save the store, Hanako breezes in with a new mission to win the hearts and minds of her customers, and she can’t do that if she can’t have confidence in her stock. In any case, her the customer is always right policy quickly brings her into conflict with the store manager, an older more conservative man who actively resists innovation and resents having his authority undercut by an interloping woman. 

Meanwhile, we can also see that customer attitudes have changed. There’s a problem with availability of trolleys because, perhaps unusually for Japan, customers are just abandoning them willy-nilly in the carpark instead of retuning them to the trolley point like responsible shoppers. One man is even for some reason intent on stealing a large number of shopping baskets, caught by Hanako loading them into his car. Everybody wants cheap, which is understandable especially given the economic situation, and they might even be a little underhanded when it comes to getting it, but they also expect a reasonable level of quality and to be able to trust that the food they’re buying is safe to feed their families. Hanako is most alarmed that the ladies who work in the kitchen area, who are obviously wives and mothers themselves, do not shop at Honest Mart because they know what goes on at the store and they don’t trust it. 

“A housewife knows” Hanako is fond is saying. Her revolution is in essence a vindication of “the housewife”, perhaps the most maligned and dismissed figure of the mid-90s society, putting to good use all of her veteran experience both of running a home and of working a series of part-time jobs including those in supermarkets which she claims to love. Approaching the problem from the point of view of a consumer, she attempts to help Goro achieve his dream of making Honest Mart number one in Japan not through making it the most financially successful but the most loved by listening to women like her in the form of a focus group of local aunties some of whom had previously been serial complainers. 

Then again, some of her decisions are in a sense contradictory as she attempts to streamline the business along classically capitalistic lines in suggesting that the store doesn’t really need its overqualified butcher and fishmonger because the part-timers could be trained to do a “good enough” job. “Good enough” is in a sense her business philosophy, only not in the sense that somewhere like Discount Demon which falsely advertises regular steak as discount Wagyu means it, rather that her customers are after an everyday level of produce and so it’s not surprising that premium meats don’t sell. She wants to get rid of the butcher, who turns out to be on the fiddle, and the melancholy fishmonger disappointed no one wants his top quality seafood, because their “artistic temperament” is disruptive to the flow of the store and their presence is perhaps emblematic of the bloated, pretentious management style which is holding it back. 

Positioning the “housewife’s choice” as the ultimate seal of approval, Supermarket Woman advocates for a return to wholesome, small-town values, prioritising a sense of integrity as Honest Mart projects itself as a corporate force their customers can trust, perhaps anticipating a trend in dedicating itself to providing good quality fresh produce at fair prices in direct opposition to Discount Demon and its underhanded trickery. “Honest Mart keeps its word” Goro assures, pledging to honour a mistaken ad which promised eggs at prices so good it caused minor riot. In the end, it’s all about trust and integrity. If you don’t have that, you don’t have anything and the housewives of post-Bubble Japan will it seems vote with their feet. 


Currently available to stream in the US via Criterion Channel.

Original trailer (no subtitles)

Dreams (夢, Akira Kurosawa, 1990)

dreamsDespite a long and hugely successful career which saw him feted as the man who’d put Japanese cinema on the international map, Akira Kurosawa’s fortunes took a tumble in the late ‘60s with an ill fated attempt to break into Hollywood. Tora! Tora! Tora! was to be a landmark film collaboration detailing the attack on Pearl Harbour from both the American and Japanese sides with Kurosawa directing the Japanese half, and an American director handling the English language content. However, the American director was not someone the prestigious caliber of David Lean as Kurosawa had hoped and his script was constantly picked apart and reduced.

When filming finally began, Kurosawa was fired and replaced with the younger and (then) less internationally regarded Kinji Fukasaku and Toshio Masuda. The film was an unmitigated failure which proved hugely embarrassing to Kurosawa, not least because it exposed improprieties within his own company. Other than the low budget Dodesukaden, Kurosawa continued to find it difficult to secure funding for the sort of films he wanted to make and in 1971 attempted suicide, thankfully unsuccessfully, but subsequently retreated into domestic life leaving a large question mark over his future career in cinema.

American directors who’d been inspired by his golden age work including George Lucas and Martin Scorsese were keen to coax Kurosawa back into the director’s chair, helping to fund and promote his two biggest ‘80s efforts – Ran, and Kagemusha, both large scale, epic jidaigeki more along the line of Seven Samurai than the arthouse leaning smaller scale of his contemporary pictures. The success of these two films and the assistance of Steven Spielberg, allowed him to move in a radically different direction for his next film. Dreams (夢, Yume) is an aberration in Kurosawa’s back catalogue, a collection of thematically linked vignettes featuring surreal, ethereal, noh theatre inspired imagery, it was unlike anything the director had attempted before and a far cry away from the often straightforward naturalism which marked his career up to this point.

Inspired by Kurosawa’s own dreams from childhood to the present day, Dreams is divided into eight different chapters beginning with a solemn wedding and ending in a joyous funeral. Each of the segments takes on a different tone and aesthetic, but lays bare many of the themes which had recurred throughout Kurosawa’s career – namely, man’s relationship with the natural world, and its constant need to tear itself apart all in the name of progress.

Casting his central protagonist simply as “I”, Kurosawa begins with an exact recreation of his childhood home and a little boy who disobeys his mother in leaving the house during a spell of sun streaked rain. Weather like this is perfect for a “kitsune” wedding, only fox spirits do not like their rituals to be witnessed by humans and punishment is extreme if caught, still, the boy has to know. His fate is echoed in the second story in which the still young I is lured to the spot where his family’s orchard once stood to be berated by the spirits of the now departed peach blossoms in the guise of the traditional dolls given to little girls at the Hina Matsuri festival. The spirits are upset with the boy, who starts crying, but not, as the spirits originally think because he’s mourning all of the peaches he’ll never eat but because he truly loved the this place and knows he’ll never see the glory of the full orchard in bloom ever again.

The spirits recognise his grief and contritely agree to put on a display of magic for him so that he may experience the beauty of peach trees in full blossom one last time. However, the illusion is soon over and the boy is left among the stumps where his beloved trees once stood. Later, the adult I finds himself in a monstrous nuclear apocalypse which has now become much harder to watch as the Ishiro Honda inspired horror of the situation has turned mount Fuji and the surrounding sky entirely red with no escape from the invisible radioactive poison. Quickly followed by I traipsing through a dark and arid land in which giant mutant dandelion provide the only sign of life aside from the remnants of post-apocalyptic humanity reduced to devouring itself in scenes worthy of Bruegel, these sequences paint the price of untapped progress as humans burn their world all the while claiming to improve it.

Humans are, in a sense, at war with nature as with themselves. The Tunnel sees an older I return from the war to encounter first an aggressive dog and then the ghosts of men he knew who didn’t make it home. Apologising that he survived and they didn’t, I contrives to send the blue faced ghosts back into the darkness of the tunnel while he himself is plagued by the barking, grenade bearing dog outside. The mountaineers of the blizzard sequence are engaged in a similar battle, albeit a more straightforwardly naturalistic one of human endurance pitted against the sheer force of the natural world. That is, until the natural becomes supernatural in the sudden appearance of the Snow Woman which the mountaineer manages to best in his resilience to the wind and cold.

The better qualities of humanity are to be found in the idyllic closing tale which takes place in a village lost to time. Here there is no electric, no violence, no crime. People live simply, and they die when they’re supposed to, leaving the world in celebration of a life well lived rather than in regret. People, says the old man, are too obsessed with convenience. All those scientists wasting their lives inventing things which only make people miserable as they tinker around trying to “improve” the unimprovable. As the young I says, he could buy himself as many peaches as he wanted, but where can you buy a full orchard in bloom?

Of course, Kurosawa doesn’t let himself off the hook either as the middle aged I finds himself sucked into a van Gogh painting, wandering through the great master’s works until meeting the man himself (played by Martin Scorsese making a rare cameo in another director’s film) who transforms his world through his unique perception but finds himself erased by it as his art consumes him to the point of madness. I wanders back through van Gogh’s landscapes, now broken down to their component parts before eventually extricating himself and arriving back in the gallery as a mere spectator. Even if the work destroyed its creator through its maddening imperfection it lives on, speaking for him and about him as well about a hundred other things for an eternity.

For all of the fear and despair, there is hope – in humanity’s capacity for endurance as in the Blizzard, in its compassion as in The Tunnel, and in its appreciation for the natural world as in The Peach Orchard alongside its need to re-envision its environment through the glorious imperfection of art. There is the hope that mankind may choose to live in The Village of the Water Mills rather than the hellish post apocalyptic world of fear and greed, however small and slim that hope maybe. Creating a living painting filled with hyperreal colour and a misty dreaminess, Kurosawa’s Dreams, like all dreams, speak not only of the past but of the future, not only of what has been but what may come. Equal parts despair and love, Kurosawa’s vision is bleak yet filled with hope and the intense belief in art as a redemptive, creative force countering humanity’s innate capacity for self destruction.


Original international trailer (irritating English language voiceover only)