The New Morning of Billy the Kid (ビリィ★ザ★キッドの新しい夜明け, Naoto Yamakawa, 1986)

“Isn’t this style called surrealism?” a little girl asks, watching a WWII GI giving John Ford’s Monument Valley a post-modern makeover depicting John Lennon and a Martian in preparation for a live concert by hip girlband ZELDA. Arriving at the beginning of the Bubble era, Naoto Yamakawa’s 35mm commercial feature debut The New Morning of Billy the Kid (ビリィ★ザ★キッドの新しい夜明け, Billy the Kid no Atarashii Yoake) was the first film to be produced by the entertainment arm of department store chain Parco (along with record label Vap) which also distributed and draws inspiration from several stories by genre pioneer Genichiro Takahashi who at one point appears on screen proclaiming singer-songwriter Miyuki Nakajima, a version of whom appears as a character, as one of the three greatest Japanese poets of the age. What transpires is largely surreal, but also a kind of post-modern allegory in which the world is beset by the “anxiety and destruction” of salaryman society. 

Yamakawa opens in black and white and in Monument Valley in which only the figure of a young man in a cowboy outfit is in vivid colour while a voiceover from the American President warns that a savage band of gangsters is currently holding the world to ransom. Yet “Monument Valley” turns out to be only an image filling the wall of Bar Slaughterhouse, the cowboy, Billy the Kid (Hiroshi Mikami) stepping out of the painting having lost his horse and apparently in search of a job. The barman (Renji Ishibashi) is reluctant to give him one, after all he has six bodyguards already ranging from the legendary samurai Miyamoto Musashi to an anthropomorphism of Directory Enquiries, 104 (LaSalle Ishii). Nevertheless, after threatening to leave (through the front door) Billy asks for a job as a waiter instead in return for food and board while collecting the bounty for any gangsters he kills in the course of his duties. 

The bar is in some senses an imaginary place, or at least a space of the imagination, the sanctuary of “construction and creation” where half-remembered pop culture references mingle freely. In that sense it stands in direct opposition to the salaryman reality of Bubble-era Japan where everyone works all the time and the only interests which matter are corporate. Billy takes a liking to a young office lady, “Charlotte Rampling” (Kimie Shingyoji), who complains that she’s overcome with a sense of anxiety in the crushing sameness of her life, often woken by the sound of herself grinding her teeth that is when she’s not too tired to fall asleep. The “gangsters” which eventually crash in (literally) are businessmen and authority figures, one revealing as he raids the till that he’s a dissatisfied civil servant who determined that in order to become the best of the salarymen you need an “interesting” hobby so his is being in a gang. Another later gives a speech remarking again on this sense of inner anxiety that in their soulless desk jobs they’re moving further and further away from this world of “creation and construction”, and that the sacrifice of their individuality has provoked the kind of violent madness which enables this nihilistic “terrorist” enforcement of the corporatist society against which Miyuki (Shigeru Muroi), another of the bodyguards dressed as a retro 50s-style roller diner waitress, rebels through her poetry. 

Envisioned as a single set drama (save the bookending Monument Valley scenes apparently filmed on location in Arizona) Yamanaka’s drama is infinitely meta, in part a minor parody of Seven Samurai featuring a Miyamoto Musashi inspired by Kurosawa’s Kyuzo who was himself inspired by Miyamoto Musashi as the seven pop culture bodyguards stand guard over a saloon-style cafe bar beset by the forces of “order” turned modern-day bandits intent on crushing the artistic spirit in order to facilitate the rise of a boring salaryman corporate drone society. Yet for all of its absurdist humour, Harry Callahan (Yoshio Harada) telling a strange story about being a race horse, there is something quietly moving in Yamakawa’s ethereal transitions, the camera gently pulling back as a little girl who wanted to travel is suddenly surrounded by snow or the face of anxious young office lady fading into that of a prairie woman telling a bizarre tale of her life with a venomous snake. Equally a vehicle for girlband ZELDA whose music recurs throughout, the first stage number a hippyish affair set in a summer garden and the second an emo goth aesthetic more suited to what’s about to happen, Yamakawa’s zeitgeisty, post-modern drama is an advocation for the importance of the creative spirit if in another meta touch itself a rebellion against the corporate and consumerist emptiness of Bubble-era Japan. 


The New Morning of Billy the Kid streams worldwide 3rd to 5th December with newly prepared English subtitles alongside two of Yamakawa’s earlier shorts courtesy of Matchbox Cine.

Original trailer (English subtitles available via CC button)

Miyuki Nakajima’s debut single, Azami-jo no Lullaby (1975)

ZELDA’s Ogon no Jikan

Supermarket Woman (スーパーの女, Juzo Itami, 1996)

By 1996 Japan had entered an extended period of economic stagnation which signalled the end of post-war aspiration but for many at least the false promises of the Bubble era proved hard to dispel. In what would be his penultimate film, Supermarket Woman (スーパーの女, Supa no Onna), Juzo Itami turns his attentions to the insular world of the nation’s family-held, independent supermarkets to ask a few questions about integrity in business which cut straight to the heart of what kind of society post-Bubble Japan intended to be given yet another opportunity to make itself anew. 

As the opening text crawl explains, this is a story not about giant supermarket chains but your friendly indie local. “Honest Mart” is a family-owned, mid-range supermarket in a declining industrial area nominally run by absentee CEO Goro (Masahiko Tsugawa) who was bequeathed the place by his father but is a melancholy drunkard delegating responsibility to his manager. The store has a huge problem in that a rival has recently re-opened under the new name “Discount Demon” and seems primed to steal all their business. On a stakeout of the new place, Goro runs into a childhood friend, Hanako (Nobuko Miyamoto), who is now a widow returning to the area. With her lifelong experience as a veteran housewife, Hanako knows a few things about supermarkets and she’s not very impressed with Discount Demon, doing a few quick calculations to realise the supposed discounts aren’t as enticing as they seem while common gimmicks like the all pervasive red glow that makes their meat look fresher than it really is only irritate her. Goro asks her for a “professional” opinion on Honest Mart without telling her who he is, only to discover she’s even less impressed with them, certain that his place is on the way out thanks to its dated decor, uninviting atmosphere, and low quality produce. 

The irony is Honest Mart is not much better than Discount Demon, both stores are subject to the same industry standards in which a certain degree of obfuscation is permissible. “In business honesty doesn’t pay” Hanako is told by the onsite butcher after she questions his tendency to mix meats to pass them off as more expensive cuts, while she later discovers that the store engages in the practice of repackaging unsold meat and fish with new expiration dates and is not very particular about its suppliers when it comes to buying in ready-made products. Brought on board to save the store, Hanako breezes in with a new mission to win the hearts and minds of her customers, and she can’t do that if she can’t have confidence in her stock. In any case, her the customer is always right policy quickly brings her into conflict with the store manager, an older more conservative man who actively resists innovation and resents having his authority undercut by an interloping woman. 

Meanwhile, we can also see that customer attitudes have changed. There’s a problem with availability of trolleys because, perhaps unusually for Japan, customers are just abandoning them willy-nilly in the carpark instead of retuning them to the trolley point like responsible shoppers. One man is even for some reason intent on stealing a large number of shopping baskets, caught by Hanako loading them into his car. Everybody wants cheap, which is understandable especially given the economic situation, and they might even be a little underhanded when it comes to getting it, but they also expect a reasonable level of quality and to be able to trust that the food they’re buying is safe to feed their families. Hanako is most alarmed that the ladies who work in the kitchen area, who are obviously wives and mothers themselves, do not shop at Honest Mart because they know what goes on at the store and they don’t trust it. 

“A housewife knows” Hanako is fond is saying. Her revolution is in essence a vindication of “the housewife”, perhaps the most maligned and dismissed figure of the mid-90s society, putting to good use all of her veteran experience both of running a home and of working a series of part-time jobs including those in supermarkets which she claims to love. Approaching the problem from the point of view of a consumer, she attempts to help Goro achieve his dream of making Honest Mart number one in Japan not through making it the most financially successful but the most loved by listening to women like her in the form of a focus group of local aunties some of whom had previously been serial complainers. 

Then again, some of her decisions are in a sense contradictory as she attempts to streamline the business along classically capitalistic lines in suggesting that the store doesn’t really need its overqualified butcher and fishmonger because the part-timers could be trained to do a “good enough” job. “Good enough” is in a sense her business philosophy, only not in the sense that somewhere like Discount Demon which falsely advertises regular steak as discount Wagyu means it, rather that her customers are after an everyday level of produce and so it’s not surprising that premium meats don’t sell. She wants to get rid of the butcher, who turns out to be on the fiddle, and the melancholy fishmonger disappointed no one wants his top quality seafood, because their “artistic temperament” is disruptive to the flow of the store and their presence is perhaps emblematic of the bloated, pretentious management style which is holding it back. 

Positioning the “housewife’s choice” as the ultimate seal of approval, Supermarket Woman advocates for a return to wholesome, small-town values, prioritising a sense of integrity as Honest Mart projects itself as a corporate force their customers can trust, perhaps anticipating a trend in dedicating itself to providing good quality fresh produce at fair prices in direct opposition to Discount Demon and its underhanded trickery. “Honest Mart keeps its word” Goro assures, pledging to honour a mistaken ad which promised eggs at prices so good it caused minor riot. In the end, it’s all about trust and integrity. If you don’t have that, you don’t have anything and the housewives of post-Bubble Japan will it seems vote with their feet. 


Currently available to stream in the US via Criterion Channel.

Original trailer (no subtitles)