contains mild spoilers for The Apartment

You know when you see a trailer for the latest comedy blockbuster, and it looks interesting but then you wonder if all the best bits were in the trailer anyway? and then you bemoan the state of mainstream cinema and wonder when exactly that started to happen? Well then take a look at this 1960 trailer for Billy Wilder’s The Apartment, one of the greatest films ever made, and what have they done? Yes you’ve guessed it, they’ve put the final scene (including its now famous closing line) right there in the trailer. In fact it’s the first thing you see after the title. I have no idea why they did this or who thought it was a good idea, but that person was clearly wrong and was probably the sort to point at movie posters and say ‘oh, he dies in the end doesn’t he?’

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