“Let’s change Japanese film” a duplicitous distributor tries to convince a diffident director though his “creators first” stance predictably turns out to be somewhat disingenuous. Inhabiting the same territory as Netflix’s Naked Director, Eiji Uchida’s meta dramedy Shrieking in the Rain (雨に叫べば, Ame ni Sakebeba) finds a young woman struggling to take charge of her artistic vision while plagued by workplace sexism, commercial concerns, and absurd censorship regulations but finally claiming her space and along with it her right to make art even if not quite everyone understands it,
Set entirely on a Toei lot in the summer of 1988, the film opens with rookie director Hanako (Marika Matsumoto) locking herself inside a car with her hands clamped over her ears, fed up with the chaos that seems to surround her. How Hanako got the job in the first place is anyone’s guess, but it later becomes clear that she is in a sense being exploited by the producer, Tachibana (Kazuya Takahashi), who thinks a pretty young girl directing a softcore porno is a selling point in itself. Meanwhile, he’s teamed up with an US-based production company and its Japanese producer, Inoue (Kiyohiko Shibukawa), who seems fairly exasperated by the Japanese-style shoot and despite his pretty words is all about the business. For him, the main selling points are the actors, one a young idol star intending to boost his profile by getting into films and the other a veteran actress stripping off for the first time in an attempt to revitalise her fading career.
Surrounded by male industry veterans, Hanako struggles to get her voice heard and feels under confident on set as they encircle her and bark orders she doesn’t quite understand. Her decisions are continually overruled by the male AD, cameraman, and finally Tachibana who always has his mind on the bottom line while Hanako’s inability to express herself to the crew results in endless takes of scenes that others tell her are “pointless” and should be cut despite her protestations that they are essential to the piece. A forthright female makeup artist (Chika Uchida) asks if filmmaking should really be this heartless as she watches Hanako humiliated by the chauvinistic cameraman who forces her to get on her knees and beg for help, while a more sympathetic grip (Gaku Hamada) later tells her that becoming a successful director has little to do with talent and a lot to do with the art of compromise.
Nevertheless, Hanako tries to hold on to her artistic vision even while some roll their eyes considering the project is a softcore romantic melodrama revolving around a love triangle involving two brothers in love with same woman. Inoue claps back that film is a business, admitting that when he said creators first he just meant the ones that make money. According to him, anyone could direct the film because all anyone’s interested in is the actress’ bared breasts and the teenybopper appeal of top idol Shinji. Or in other words, it doesn’t really need to be good, it’s going to sell anyway. In any case, it seems incongruous to cast a squeaky clean idol in an edgy erotic drama especially considering that if they want to market it to his fans then they need to secure a rating which allows them to see it without adult supervision. Business concerns and censorship eventually collide when the rather befuddled censor puts a red line through some of their kink and explains that the actress’ third hip thrust has just earned them an X rating.
Unlike Hanako and her similarly troubled junior camerawoman Yoshie (Serena Motola), veteran actress Kaede at least knows how to advocate for herself and get what she wants on set so that she can do her best work. Only in this case doing her best work means she wants to go for real with arrogant idol star Shinji who refuses to wear a modesty sock or trim his pubic hair to fit in with the arcane regulations of the censors board. Shinji is brought to task by aspiring actor Kazuto who is pissed off by his unprofessional behaviour while struggling to get a foothold in a difficult industry and apparently finding one through a romantic relationship with the producer which otherwise seems to be a secret from cast and crew.
In any case a final confrontation prompts a rebellion against Inoue’s production line metaphor as the crew reaffirm that they are a team working together on an artistic endeavour not mere cogs in his machine. Reemerging in bright red lipstick, Hanako returns to retake what’s hers boldly claiming her artistic vision and taking charge on set before descending into an unexpected musical number. With a retro sensibility, the film neatly echoes late 80s production style with a cutesy background score often heard in movies of the era while posters for top Toei movies from the 70s and 80s such as Yukihiro Sawada’s No Grave for Us line the walls. A meta rebuke against the constraints placed on filmmakers by those who shout “creators first” to bolster their image but never follow through Shrieking in the Rain, is at once a homage to the classic days of low budget Toei erotica and an inspirational tale of an artist finding her voice in a sometimes repressive industry.
Original trailer (no subtitles)