“This job poisons you and deprives you of your youth” according to conflicted ad-exec Ritsuko (Yoko Tsukasa) trying her best to make it in the still very male world of adverting. A snapshot of the city in the early ‘60s, Hideo Suzuki’s workplace melodrama Woman of Design (その場所に女ありて, Sono Basho ni Onna Arite) considers the changing position of women through the eyes of four friends working at the same company, each facing challenges mainly at the hands of useless men while trying to claim a space for themselves as individuals but discovering that they are still subject to a binary choice when it comes to deciding their romantic futures.
A woman of around 30, Ritsuko has worked her way up to a fairly senior position at Nishigin Advertising which at least appears to be a fairly progressive company run by a compassionate boss who treats his employees equally with respect for all. Nevertheless, Nishigin is very interested in its bottom line especially as the company is apparently not doing so well to the extent that they’ve unfortunately had to cut back on their “entertainment” budget which is apparently how they win and keep clients. A new opportunity has presented itself in the chance to win a contract with a pharmaceuticals company to market their brand new drug aimed at “revitalising” the lives of the over 40s. Unfortunately, they have a rival in the form of Daitsu and suave adman Sakai (Akira Takarada) who appears to have pipped Ritsuko to the post in “seducing” their sleazy PR guy.
Though focussed on her career and somewhat resistant to romance, Ritsuko finds herself attracted to Sakai if eventually wondering if he’s only using her for inside info on Nishigin which she doesn’t directly give him but their relationship does perhaps soften her attitude. Sakai’s minor betrayal in poaching the head of their art department will eventually destroy any genuine feelings they may have had for each other while leaving Ritusko painfully aware of her vulnerabilities as a female employee and of the costs of her momentary decision to break with her long-held determination to keep her professional and private lives entirely separate, admitting that her relationship with Sakai may have been a mistake but refusing to resign because of it. Meanwhile, the boss of the pharmaceuticals company with whom she seems to be on good terms tries to blackmail her into attending an omiai meeting implying he’ll be much more likely to give them the contract if she goes. Not that they necessarily mean she should give up her career, but even Ritsuko’s colleagues seem to be keen that she get married, shocked that she might determine to remain single for the rest of her life.
That’s exactly the decision her friend Yuko (Akemi Kita) has made, dedicating herself to her career but also moody and embittered. In fact though it is no way explicit, Yuko is strongly coded as a lesbian with a possible crush on friend and colleague Mitsuko (Kumi Mizuno), herself in a difficult position apparently pushed into debt because of an attachment to a no good man whose hospitals bill she has been paying. Ritsuko’s deskmate Hisae (Chisako Hara), meanwhile, is a divorcee wondering what she’s going to do when her ex, whom she’s still hung up on, stops paying alimony, and her sister is forever badgering her for money because her brother-in-law is an irresponsible layabout who can’t hold down a steady job and has no real intention of doing so. “Men who live off women are the worst” Yuko exasperatedly exclaims thoroughly fed up with the bunch of two bit louses who seem to have ruined the lives of all her friends.
It’s not difficult to understand why Ritsuko may be ambivalent about marriage, but even at work she’s not free of selfish, entitled men who routinely take credit for her work. Sleazy college Kura (Tsutomu Yamazaki) from the art department is forever sucking up to her only to attempt rape while discussing work at her apartment, later brushing the affair off while talking to a female colleague by affirming that older women aren’t his thing anyway. He also undercuts her by visiting the client himself to discuss ideas and changes. Kura later wins a big design prize in part thanks to the slogan Ritsuko came up with only to annoy his colleagues by implying he handled the whole campaign single-handedly. Meanwhile, though in some ways progressive her bosses are conservative when it comes to the business, shutting down the art director’s suggestion of running with an out of the box campaign (the sexier ad featuring a muscular man in his briefs which he later sells to Sakai is the one which ends up winning). Tsuboichi (Jun Hamamura) and Kura perhaps too feel constrained by a top down hierarchal structure which frustrates innovation and in their own ways rebel, but as Ritsuko later makes plain in her speech to the boss if she wants to keep her position she has to play by the rules. “Life’s short. Especially for a woman. We have no room for mistakes” as Yuko cheerfully agrees.
Yet even within that, Ritsuko manages to redefine her boundaries, making it clear that she won’t be doing the omiai. She does not, however, reject marriage entirely only state that “I will get married only when I feel the time is right”, for the moment at least entirely focused on her career. Though the future may have looked gloomy, the crisis passes and the mood brightens significantly with the news that another company is about to officially announce the launch of a long-rumoured anti-ageing cream which provides another potentially lucrative campaign opportunity for Nishigin and of course for Ritsuko should she win it. Having opened with a series of still frames followed by hazy footage of a sea of workers wandering towards their offices on an overcast morning, Suzuki closes in the twilight with the three ladies leaving the office, their friendship solidified as they head off to celebrate renewed hope for the future bolstered by a sense of female solidarity.