They do Christmas a little differently in Japan. Rather than a celebration of family and commercial excess, Christmas is an occasion for romance much like the Western Valentine’s Day. Strangely, Japanese cinema has been slow to warm to the idea of the Christmas date movie though Christmas on July 24th Avenue (7月24日通りのクリスマス, 7 gatsu 24 ka dori no Kurisumasu) tries its best to plug the gap. Starring the ever reliable Miki Nakatani, Christmas on July 24 Avenue is a grown-up romance filtered through the innocence of the shojo manga its heroine has come to love.
Sayuri Honda (Miki Nakatani) is a 24 year old office lady who dreams of romance but has come to believe that she just isn’t destined for a great love of her own. Obsessed with a manga she’s loved since childhood which is set in Lisbon, Sayuri has begun to notice the various similarities between her hometown of Nagasaki and the Portuguese capital, living part-time in a kind of sunbaked European fantasyland. When her long lost high school crush, Satoshi (Takao Osawa), resurfaces as a famous architect with a bestselling book out, Sayuri’s dreams of romantic fulfilment are suddenly reawakened.
Constructed with obvious projected wish fulfilment, Sayuri’s arc is the rom-com classic of shy girl gets handsome boy after a series of coincidences and misunderstandings. Bespectacled and reserved, Sayuri’s major selling point is her propensity to suddenly fall over and make a spectacle of herself which she does in spectacular fashion during one of the amateur dramatic plays she helps out with. Embracing an unwelcome genre norm, Sayuri’s journey towards true love begins with prettying herself up – swapping her glasses for contacts, getting a more sophisticated haircut, and dressing in more typically elegant girlish outfits over her practical, dowdy tastes.
Rather than allow Sayuri to realise she’s fine as she is and doesn’t need to change herself for a man, the arc is Sayuri abandoning her anxieties to become the kind of person she thinks Satoshi would like. While all of this is going on there’s another potential suitor hanging around in the form of Yoshio (Ryuta Sato) – a geeky guy who works in a bookstore and has been nursing a crush on the oblivious Sayuri for years. Several times Yoshio confesses his love, and several times Sayuri fails to understand him. His being a pure love, Yoshio decides to help Sayuri find happiness no matter who with.
Sayuri sees her own situation mirrored in that of her brother. Where Sayuri sees herself as plain and undesirable, her brother is handsome and popular with the ladies – the kind of “prince” she herself dreams of. Despite having a long history of dating remarkable girls, Koji’s new girlfriend (Juri Ueno) is a virtual clone of Sayuri – mousy with glasses and a talent for mumbling. Oddly, Sayuri is not worried by this development in the way that might be expected, but only outraged at her brother’s breaking of romantic protocol in taking up with someone who is nowhere near his league. Resenting that a girl just like her has improbably managed to bag a prince, Sayuri treats her potential new sister-in-law with scorn and contempt whilst continuing to blame her own failure to do the same on her plainness and reserve.
Truth be told, Satoshi is a predictably dull love interest – a cardboard cutout prince of the kind familiar to shojo romance. Additional spice is added in an extra-marital affair between Satoshi and an old flame with whom he apparently has some unfinished business but even this hint of impropriety does not seem to put Sayuri off. Her final revelations tend towards realising that there’s nothing wrong with plain dowdy girls hooking handsome guys, even though she is no longer a plain and dowdy girl herself and her prince is also responsible for a crisis in the marriage of a friend. She has this revelation through a lengthy speech at someone else’s wedding which she has nearly derailed by provoking a crisis of confidence in the bride.
Based on a short story by Shuichi Yoshida – best known for socially conscious crime thrillers such as Villain, Rage, and Parade, Christmas on July 24th Avenue is a consciously cute affair filled with quirky details which attempt to recreate the world of shojo manga but cannot make up for the soulless quality of its romance. A lack of chemistry between Nakatani and Ozawa prevents the love story from taking off while the second lead is kept hovering the background but more sweet joke than credible option. Reaching an improbably neat conclusion in which everything is forgiven and everyone lives happily ever after, Christmas on July 24th Avenue fulfils its promise of magical romance filled with cheerful Christmas carols and twinkling lights but proves disappointing after all the fancy wrapping.
30 second trailer (no subtitles)