Ko Nakahira made his name with the seminal Sun Tribe movie Crazed Fruit, a nihilistic tale of bored, affluent post-war youth. Released a year later, Temptation (Yuwaku), adapted from a novel by Sei Ito, is in some ways its inverse pitting a melancholy widower harping on dreams of lost love against his relentlessly practical daughter for whom “Sex is life. Art is money” but finding in the end perhaps more commonality than difference save for the fact the youth of today may have no real dreams to betray.
Now 55 years old, Sugimoto (Koreya Senda) is the proprietor of the Sugimoto Dried Goods store in upscale Ginza. Father to an only daughter, Hideko, now that his wife has passed away he finds himself carried back towards the past and is planning to turn the upstairs space in the store into a small gallery. For her part Hideko (Sachiko Hidari) and her coterie of artist friends are hoping to convince him to allow them to exhibit in the gallery for cheap, but he, slightly more conservative in his old age, views them all as low class Bohemians and fails to understand why Hideko hangs out with them in the first place. He has, it seems, an internal conflict symbolised by the beret he’s taken to wearing in which he is unable to let go of the broken dreams of his youth when he was a struggling artist forced to give up his first love, Eiko (Izumi Ashikawa), because he had no money or prospects while she eventually consented to an arranged marriage.
The world of 1931 being very different, Sugimoto and Eiko never did anything beyond holding hands (later a key plot point), though in her parting letter she laments that she regrets not having let him kiss her and mildly berates him for not having been more forceful. A slightly uncomfortable sentiment, but diffidence seems to be the force defining Sugimoto’s life. At the store he finds himself dissatisfied with his senior salesgirl Junko (Misako Watanabe) whose brusque manner with customers and refusal to wear makeup he fears are harming sales, but is unable to say anything until his rather half-hearted attempt to talk to her provokes a mutual misunderstanding, he thinking she may be anxious about being fired and she wondering if he’s about to make a proposal.
For unclear reasons, Junko seems to have a crush on Sugimoto, something which becomes a minor problem when he also becomes a target for Kotoko (Yukiko Todoroki), a middle-aged woman/insurance agent from Hideko’s floral arrangement class. Privy to their interior monologues, we can hear the two women squaring off against each other, Junko complaining that Kotoko is “meddling, talkative, and fat”, while Kotoko fires back that Junko wears “no makeup at all and is so stuck up” as they glare at each other through the shop window. Yet it’s not Sugimoto who eventually provokes a change in Junko, but another eccentric, struggling artist, Sohei (Shoji Yasui), who bluntly tells her that she is pretty and so should put some makeup on to bring it out.
Junko later characterises this intervention as an act of salvation that sees her re-embrace her femininity, not only wearing makeup and having her hair styled but beginning to talk warmly with customers, improving the business but ironically giving Sugimoto the mistaken idea her friendly new demeanour may be partly for his benefit. For his part, Sohei, an unkempt artist suffering a seemingly permanent lice infestation, claims not to have cared very much about money or possessions which led him to accidentally abuse the generosity of his artist friends but has now been awakened, it seems, to a kind of consumerist mentality thanks to the interest of Junko and recognition of his art when some of Sugimoto’s old friends (well known artists Taro Okamoto, Seiji Togo, and critic Kimihide Tokudaiji) praise his paintings on seeing them in the gallery leading to them fetching a high price from prominent collectors.
“The value of a work of art hinges on whether or not it sells” one of Hideko’s friends points out while she adds “We should be proud that art is profitable”, a sentiment that hugely offends Shohei (Ryoji Hayama), the beret-wearing leader of another artist circle the gang enlist to help them pay for the rental of the gallery. Though he concedes to Hideko’s argument that her father’s gallery is a business enterprise, not a charity, Shohei is somewhat horrified by the casual equation of art and commerce, shocked that the girls view their flower arranging as a practical more than an aesthetic skill. Still, in another irony it turns out that his talent is for business rather than art, shrewdly steering Sohei’s success rather than his own when it’s clear his work is the standout in the gallery. Just like Sugimoto had, he eventually resolves to give up his artistic dreams after falling in love with Hideko, planning to marry into her family and take over the Sugimoto store. She meanwhile, had described him as not good marriage material, “no poor painters for me, only rich men” but is apparently in favour of his selling out if only in that it ironically makes him more himself.
As we discover there are more than a few reasons besides the beret that Sugimoto keeps feeling Shohei reminds him of someone else even as he finds himself wary of him, pointlessly trying to set Hideko up with someone more “suitable” just as she makes a point of inviting a series of alternative widowed, middle-aged ladies to the gallery opening not so much because she particularly objects to Kotoko but she’s worried her dad might get bamboozled into something without properly surveying his options. While Sugimoto remains maudlin and filled with regret though perhaps putting the past aside through a symbolic act of closure, the youngsters are cheerfully cynical, practical in the way the older generation are always telling them to be but are perhaps disappointed in them for not having dreams or aspirations beyond those of claiming or maintaining or their chosen status in life. “Art is money” Hideko is fond of saying, and it’s true enough in so much as money is an art and the one which seems at least to have captivated the post-war generation eagerly awaiting the advent of the consumerist revolution.
Before Seijun Suzuki pushed his luck too far with the genre classic 
Windows on Worlds 